Communication

Task: to compare the message communicated by Coca Cola v Pepsi labelling/branding.
Method used: Class divided into pairs (one A and one B - random selecton), breaking friendship groupings. Used placemats to brainstorm ideas; then students shared and compiled their pairs' ideas. Students "B" shared ideas with whole class, after rehearsing with partners. Some brilliant ideas emerged.
Follow up: Same question given as a 15minute test during next lesson. All students answered well and 3 students answered exceptionally well - ideas and terminology included - profit margins; sub-liminal messages; advancing and receeding colours.
Observation: initially some students really resisted pairings - but the placemat eased shyness.